With the advent of Web 2.0 and the growing importanc

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With the advent of Web 2.0 and the growing importance of social media, but also due to the Covid-19 pandemic, which has profoundly changed the way we live and work and accelerated the digitalisation of our consumption, the reputation of a brand or a company is mainly at stake on the Internet.

Leaving a comment on a post or sharing an opinion about a purchase made online is a common occurrence. However, we often underestimate the power of the Internet and its virality : a large number of likes or an accumulation of negative reviews can literally build or tarnish a company's image in record time. For this reason, it is very important not to neglect digital reputation at any time.

As professionals, digital and e-commerce players, this issue concerns us all: more and more value is given to reviews left by customers , which means that a company's digital reputation is decisive when it comes to making a purchasing decision on the Internet and building customer loyalty.

Here are 5 key points to help you understand what digital reputation is and how to control it.

What is digital reputation?
Digital reputation, also known as online reputation, online reputation or e-reputation, is defined as the (subjective) image of a brand or company on the Internet.

This image is made up of 3 factors:


the digital identity issued by the company

corporate communications, advertisements, social media posts, etc.


the prestige of the company

Recognition of the company for its history, quality and credibility


the voice of the community

comments on posts or articles on social networks, reviews on specialized websites, blogs, user forums, etc.

Digital identity is the factor over which companies have full control. The digital reputation, whether of a company or a product, is built and modulated mainly by influencers (customers, ambassadors, influencers, web journalists, associations), who share a positive or negative opinion.

Your digital reputation: how to monitor it?
To know the status of your digital reputation, it is important to monitor severa austria mobile phone number list l "digital spaces" :

Search engines like Google

"Your brand is not what you say it is, but what Google says it is."

This quote was uttered by Chris Anderson, editor-in-chief of Wired, an American magazine specializing in new technologies, and it sums up the power of search engines well. Search engines usually display websites with customer reviews among the first results. If there are websites with negative reviews about your company or products, you could try to improve your company's organic positioning so that your website appears among the first results on Google.* Please note that Google does not give priority to the newest websites, but to those with the best SEO. Remember that, today, “e-reputation” is, above all, “G-reputation” (G for Google).

Review websites

Take the time to check out reviews on various platforms related to your industry to find out what people are saying about your company and your products.

These reviews play an important, if not decisive, role in your company's digital reputation. It is therefore important to monitor these websites and put in place solutions to counter negative comments and fake reviews from competitors.