Area of ​​the premises. What area of ​​cleaning is planned?

[sohanuzzaman57]

Here the slider reaches 1000 square meters, thus we show what volume of work the company can perform

3. Client address.

Address of the premises where cleaning is required
We would like to point out that cleaning is possible both in Yekaterinburg itself and in the region.

4. Estimated cleaning time.

What day is the cleaning planned?
We made this item optional in case the client denmark phone number list does not yet know exactly when cleaning is needed.

In the contact form we again reminded that there would be a discount and we would provide a cost estimate.

Contact form for cleaning quiz
Added a picture to the contact form. Again, stock, but looks neat.

We noticed that applications are mostly left by women, so there is a hypothesis that it is possible to put a man in the photo on the start page. We will conduct A/B tests.

Traffic setup
Of all the channels, YAN showed the best performance in terms of both the number of applications and the cost per lead - 23 applications from the quiz, at an average cost of 1,395.75 rubles.

Of the creatives, this one worked best, again on YAN:

An example of creativity for a cleaning company
As for creatives, we are further developing the hypothesis that we need to abandon those that are not associated with premium cleaning. It is important for us to immediately emphasize that this is not a typical apartment cleaning.

Results
The quiz allowed us to quickly test the hypothesis and attract applications at 1,500–1,800 rubles per application.

Plan per month Fact Total for 2 months
Number of applications 40 54 86
CPL 2000 ₽ 1814,61 ₽ 1812,68 ₽
Budget 80,000 ₽ 97 961,53 ₽ 155 890 ₽
The customer was pleased with the result. The plans include further scaling the campaign, searching for new keywords and A/B testing the quiz start page.