According to the developers, VK receives many comments on the topic of the postponement of the delivery date of the object. Representatives of the company prefer to close comments to avoid negativity, since they cannot influence the situation in any way.
However, such a strategy can have serious consequences. The industry requires transparency and open dialogue. By closing comments, companies risk redirecting negativity to external platforms such as Yandex.Maps and various review aggregators, where it is much more difficult to deal with negativity.
Online communications should be continued in offline interactions. To comment on audience questions or solve a problem, developers can use various types of communication: organized meetings, phone calls, messengers. This approach not only improves the company's reputation, but also creates a bridge between clients and developers, facilitating a more open and constructive dialogue.
Is there a difference in the behavior of comfort and business class audiences?
Our research has shown that the audience behavior in the comfort and business class segments differs slightly, but still. This concerns both the activity of users and the topics of their comments.
User activity
Comfort class residents are significantly more active in social networks: 96% of comments come from this category of users. While business class residents leave only 4% of comments. This indicates that the comfort class audience is more involved in discussions and actively shares their opinions.
Communication style
The average length of comments in both segments is up to 150 characters, which is typical for most social media users. However, the communication style differs: comfort class residents more often use emojis, giving their messages an emotional coloring, while the comments of the business audience look more dry and formal.
The issues that concern both audiences also spain phone data differ. Comfort class residents prefer to discuss general topics, such as yard improvement, playgrounds and even pets. At the same time, the business audience focuses on more specific issues related to their property: housing and communal services problems, neighboring construction sites, investment attractiveness, general improvement of the territory.
Therefore, to successfully interact with both audiences, it is necessary to take into account their characteristics. For business class, it is important to provide clear information on current issues, while with the comfort class audience, you can have more detailed conversations on a variety of topics. Understanding these differences will help companies better adapt their communication strategies and increase customer loyalty and satisfaction.
Conclusion
Our research has shown that most developers use standard practices for maintaining social media accounts, without implementing creative ideas. Developers need to develop a unique approach to maintaining accounts, going beyond standard practices and using the VK platform more effectively. The synergy of ORM and SMM will help companies be more mobile and find those insights that will best resonate with the audience.