Augmented Reality (AR) Shopping

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E-Commerce Trends 2025: How to Rock the Digital Marketplace
With special apps, for example, furniture can be placed in your own home via AR
Augmented reality has been hyped for a long time and is now poised to truly revolutionize e-commerce. Almost 1.8 billion people now have AR-enabled devices - usually in the form of smartphones. It's not as fancy as an Apple Vision Pro or Meta's AR glasses prototype Orion. But it's already available today: 51% of smartphone users have used AR while shopping this year.

At the same time, 61% of consumers say they prefer shops with AR functions. Around 91% of Gen Z have a "strong interest" in AR shopping. Even more importantly, 40% of all consumers are willing to spend more money if they could experience and customize products with AR beforehand.

Bloomingdale's provides a practical example: The retailer sent out AR-enabled catalogs that allowed customers to see the clothes in motion on virtual models. The campaign achieved an impressive conversion rate of 23%.

Walmart also uses AR and offers virtual try-ons for blush, eye shadow, lipstick and bronzer in its app.

Other examples are Apple’s online shop or IKEA’s “Place” app .

AR can ultimately help you solve the biggest problem in online retail: customer uncertainty when making a purchase. Whether it's clothing, furniture, or cosmetics: if your customers have a better understanding bc data india of what a product actually looks like, the chance of a successful sale increases while the risk of returns decreases.

How to get started with AR
The biggest challenge at the moment is creating or finding the appropriate 3D models. It is worth asking manufacturers directly whether they provide the relevant files.

Once you've done that, there are suitable extensions for WooCommerce, for example. These include AR for WooCommerce , CartMagician Pro or WooCommerce Augmented Reality .

3. Sustainability and Eco-Friendly Shopping
Sustainability and ecological action have long been more than just a trend - they are shaping the mainstream in a positive and forward-looking way. A whopping 74% of US consumers prefer sustainable products and suppliers. According to a study by KcKinsey and NielsenIQ, 68% of consumers are also willing to spend more money on sustainably produced products.

Packaging is a particularly important aspect. An example visualization makes the urgency of this point clear: In the USA alone, you could pave a road between New York and Los Angeles with four months' worth of cardboard packaging - and it would be a mile wide. Up to 31% of these materials are not recycled.

The good news: Your customers appreciate sustainable packaging solutions. 82% are willing to pay more for them. At the same time, 63% are less likely to buy from brands that use environmentally harmful packaging.

How to start with sustainability
The path to greater sustainability begins with small steps. Start with the packaging, because this is where you can quickly achieve visible results. Pay attention to:

Recyclable or compostable materials
minimizing packaging waste
Reusable solutions
Climate-neutral shipping options
Proper communication is also important: Be transparent about your sustainability efforts, but don't resort to greenwashing. Because sooner or later it will be discovered and ruin your reputation - for good.