The evolution of the means of communication Conversational marketing is the result of technological and IT evolution and in particular the advent of social media, smartphones and instant messaging tools . All these tools have allowed users to communicate and share experiences in an increasingly simple and fast way. Potential customers want to get relevant information in the shortest time possible , in fact they are more inclined to use g.
As a consequence of this continuous evolution, conversationa usa number screening marketing is born, let's see together what it is. What is Conversational Marketing? Conversational marketing is an approach to 1-to-1 communication between a customer and a company . It is not used to sell a product or service, but to provide support and information to the potential customer, guiding them through the purchasing process. However, it is the customer who decides when, where and how to start the dialogue and will receive a personalized response in real time. This approach will improve the customer experience and allow you to build a valuable and lasting dialogue, increasing customer engagement and loyalty ; in fact, many companies already use live chat and chatbots.
messaging services instead of filling out forms or callin
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