Digital Technologies for the Circular Rental Economy: From Consumers to Participants

[nurmohammadkhan]

Digitalization is transforming our economies, our society, our relationship with companies. It is designed to address complexities. It offers us the ability to interpret, manage and share huge amounts of data, to :

improve knowledge, connection and information sharing,
increase awareness of users, brands and consumers ,
facilitate collaborations and partnerships across the value chain.
Above all, digitalization creates the conditions to design and operate more oman whatsapp resource circular and therefore sustainable business models, products and processes , capable of radically changing the way we design, produce, use, reuse, repair and finally manage the end-of-life of consumer goods (including recycling).

One of these circular economic models – which has proven to be particularly capable of incorporating technological innovation – is certainly Rental . At the heart of its success lies the ability to grasp and support another epochal transformation, the one that sees consumers become active participants and co-creators of knowledge .

(Source: The circular economy: going digital , European Policy Centre)



Circular Economy and Rental: A Business Model with Great Potential
At the heart of the rental circular economy is a business model that has great potential: it enables a more efficient use of resources (equipment, raw materials, skills, etc.) and facilitates the transition to a circular economy .

One of its key features is the redefinition of the concept of sustainability , which, while maintaining its ideal meaning of ecological harmony and balance, is enriched with a central dimension for business: the ability to contribute to an increase in productivity through the reduction of those costs that derive from activities with a high negative environmental and social impact .

For this reason we could perhaps define the rental circular economy as a model that is disruptive in some respects. Not so much because it introduces innovative technologies, but because it structurally modifies the value system underlying the corporate culture : from the product to the service , as we have demonstrated. And from the product to the consumer.