measurement of how many people

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How to measure success of influencer campaigns Some people say influencer marketing is hard to track — but between social platforms' native analytics, affiliate link tracking tools like Everflow or LinkTrust and other marketing tools, our experts say you should be able to measure performance for campaigns throughout the funnel. Below are the types of metrics our sources recommend tracking — and how they measure them for influencer campaigns. Reach. What it is: Reach is a


really actually see an influencer’s posts. It’s more accurate t luxembourg number screening han follower count, since some influencers have fake followers or are followed by bots. Plus, not every follower sees every post – and some non-followers find posts in search results. Reach is both a post-campaign performance metric (we reached X number of users!) and a pre-campaign tool for assessing influencers (they reach an average of X number of users per post!). How to measure it: Influencers can view their own reach on in-app analytics dashboards, like Instagram Insights or on TikTok Analytics, and share those numbers with brands. Source: TikTok Audience growth. What it is: Audience growth refers to the number of new followers your brand gains over the course of a campaign, or in the months after.