brands will then give the

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How do peer-to-peer referral programs work? Unlike brand loyalty programs, where customers receive compensation or perks for being a customer themselves, peer-to-peer referral programs offer benefits for both the existing customer and the incoming customer. When someone sends their referral link to a friend or family member, the new customer will typically receive money off their first purchase with the brand. As a thank-you to the customer who referred them, existing customer

a free product or discount toward the product after a fixed number of referrals. T kenya number screening his approach is commonly used with retailers, like swimwear company Monday Swimwear. Their current offer for customer referrals is $15 off a new customer’s first order of $60 or more, while getting $15 in credit to your account as a referring customer when friends or family make a purchase. Similarly, athletic equipment brand Peloton offers existing customers a $100 credit to their online apparel store when they refer a friend who goes on to purchase either a bike or treadmill. The more expensive the product, the more generous the customer reward should be. . Referral programs are effective because of simple human psychology — we’re more likely to trust a personal recommendation than mass advertising.