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Clear objectives also guide your targeting and budgeting decisions. 2. Use Targeting Options Wisely Facebook offers a plethora of targeting options to ensure your ads reach the right audience. Use these features to your advantage: Demographics: Target users based on age, gender, education, relationship status, and more.


Interests: Reach people based on their estonia phone data hobbies, favorite activities, and interests. Behaviors: Target users based on their purchase behaviors, device usage, and other activities. Custom Audiences: users who have interacted with your brand before. Lookalike Audiences: Reach new people who are similar to your existing customers.


Refining your audience targeting helps ensure your ads are shown to people most likely to engage with them, reducing wasted spend. 3. Optimize Ad Quality High-quality, relevant ads are more likely to be shown to your target audience and often come with a lower cost per click or impression.