The contrast between Real Time Marketing and Planned Marketing

[nurmohammadkhan]

Real Time Marketing is undoubtedly consistent with an approach aimed at capitalizing on the moment, but this does not mean that it is destined to be limited to a dynamic of improvisation (in the sense of extreme reactivity) and immediacy (and, on the other hand, this flattening does not occur with social media marketing either).

In reference to social media (but not only), Real Time Marketing is often described in afghanistan whatsapp resource opposition to “planned” marketing, in which the various initiatives are planned months in advance. Although intuitive – and, as we have seen, valid in principle on a conceptual level – it is in reality, if assumed as rigid and exclusive, a forced distinction, which derives from a simplified vision of what is “the present time” of communication .

If we look at contemporaneity as a sort of continuum (and not as a set of unconnected moments scattered over a limited time horizon) we will see that the possibility of planning also exists in the case of Real Time marketing. In the space between the two poles, between sudden and unpredictable events and events organized in the immediate future, it is possible to plan actions suited to each micro moment , so as to make even current trends or passing fads newsworthy.

In both cases, whether it is Real Time Marketing or marketing planned well in advance, the objective remains the same: to get in touch with the public and communicate in a clear but not dogmatic way the identity of the brand in its sector , updating its history, its values, its positioning with respect to the transformations of the market and consumers.