The third most important type of report that helps you see the results of email marketing campaigns in e-commerce is the one related to automated emails. Automated emails have up to 65.7% higher open rates and twice as high click-through rates as regular business emails, according to Epsilon .
In the following, we will detail the most used automated email reports such as welcome series, browse abandonment (products viewed), abandoned cart, pre-order and post-order recommendations, and review and thank you emails.
a) The Automated Welcome Emails Report
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Welcome automation email is the campaign in which uganda telegram you welcome the subscriber, offer them what you promised them at the time of subscription (e.g. a discount) and present the products they are interested in. We recommend making a series of 3 – 4 automatic emails after registration.
In the NewsMAN email marketing platform, you can see the performance of each welcome automation in the Automations > Automations List section. Find out how many emails were sent, how many were opened, how many clicked and how many purchased. You can also go to the automation and see exactly how successful each email in the series was.
b) The Report of Automated Emails regarding Viewed Products
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Emails for viewed products are the messages configured to be sent automatically at a time interval after abandoning the page. A good practice is the series of 3 emails in which the first one is about recently viewed products, the second one with the offer of a discount and the last one reminds about the discount if the subscriber has not used it yet. For more impact, also add variations of similar products to the potential customer's choice.
The performance report of the automation of the type of viewed products is available in the Automations > Listing SEO Automations section and it contains: views, clicks, cashouts and number of orders.
c) The report of automated emails for abandoned cart recovery
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One of the most popular flows is automated abandoned cart emails . Its goal is to recover lost sales due to site abandonment after products have been saved to the shopping cart.
A successful email series consists of at least 3 emails where the first one is a reminder, the second one contains an incentive, e.g. a voucher or free shipping or free product or alternative offers. And the third email is a reminder of the last offer, if the subscriber has not yet accessed it.
An abandoned cart email automation report contains the same metrics: opens, clicks, checkouts and orders.
d) Automatic email report for post-order notice
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The automatic email with the review after order is one of your customers' favorites because it gives them the opportunity to show the shopping experience. People really appreciate it when you "give them the microphone and the stage", by publicly displaying their opinion about the order and products.
Don't forget to use it to build customer loyalty and also help others to be able to choose the best products thanks to the existing reviews in the online store.
The report of the automation of the email review on the order displays the number of openings, clicks, revenues and orders. Even if we do not invite sales and probably do not offer discounts, it seems that it leads to some extent to repeat purchases.
e) The automatic thank you email report after order
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The automated post-order thank you email is the email in which you thank the customer for ordering from you and optionally reward them with a voucher for the next order.
The post-order thank you email performance report displays opens, clicks, sales value, and number of orders.
f) Automatic email report with recommendations after order
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One of the most successful automated flows is the post-order product recommendation emails , since most customers need complementary products to their purchases. If you already have a predictive product recommendation system in place in your online store, it will be easy to set up such an automatic post-order email.
The report of such an e-commerce marketing email automation will show you its performance in terms of sending, opening, clicks and more precisely in terms of collections and orders.
g) Automatic email report with recommendations after viewed products
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Another important automated email with product recommendations is the one for viewed products, because people like to see new personalized options and then be able to make the desired choices.
The automated email report with product recommendations contains statistics regarding sending, opening rate, click-through rate, number of orders and cashout amount.
4. Detailed reports by newsletter sent
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The most common report in email marketing is the detailed report, for each newsletter sent. It is particularly useful because you will discover at a glance the status of the most important performance indicators of the campaign such as: views (open rate), clicks, interest rate and collections. You will also find information about the sending rate, unsubscribes, bounces and spam reports.
In the graph above, you can also see: unique views, total views and unopened emails.
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5. The visual report of clicks concerning the newsletter sent, the click heatmap
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Easily and quickly find out where the most clicks were made in an e-commerce newsletter by consulting the visual report. Also called click heatmap, this type of report instantly shows you the percentage of clicks for each link in the newsletter (e.g.: link placed on the text, an image or a button).
In our example, most of the clicks are on the hero image, also called the newsletter's starting image, then on the CTA (call to action) button to the site, then on the products or categories and certain pages of the site, like the one with promotions.
So invest in quality banners and product images, have a compelling call to action, and keep your promotion pages up to date.
View Email Marketing Reports for Online Store
Now that you have seen which are the most important email marketing reports for E-commerce : collections, best products, automatic emails, detailed reports, newsletters sent and visual reports such as click maps, we invite you to check them periodically to adjust your promotion strategy accordingly.
Show me the E-commerce reports
If you go to the Reports > E-commerce Reports section of your account and don't see any data, it means that you haven't applied the Remarketing feature for E-commerce newsletters. We recommend that you do so, so that the reports mentioned above contain relevant information and you can optimize your email campaigns as much as possible.
We hope you found the article useful and if you need any help, feel free to chat or email us at [email protected] .
We want you to have happy customers and big numbers in your E-commerce newsletter reports!