Most of them bombard as many prospects

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Because inbound marketing is the opposite of traditional outbound marketing practices still used by many companies.

as possible with advertising messages in the hope of converting at least a few of them. However, it turns out that their consumers are not expecting advertising content...

The founders of inbound (Brian Halligan and Dharmesh Shah) understood this very well: they revolutionized the way digital marketing strategies are designed .

Concretely, inbound marketing is a method based on tongliao mobile number database creation of content and other digital techniques (lead nurturing, blogging, etc.) allowing:

Defining personas more precisely
Behavioral analysis and the purchasing journey of personas
The creation of high value-added content, adapted to its audience and its purchasing journey
and much more….
Moreover, the success of inbound marketing is no longer in doubt: the figures speak for themselves !

3. A sustainable investment
Generating a good ROI is all well and good, but ultimately what a company is looking for is long-term results!

sustainable inbound investment
Why is inbound a sustainable investment?

By immersing itself in the world of inbound marketing, a company is able to develop a better relationship with its customers.

Inbound marketing allows you to establish a quality, more personalized and human customer relationship , notably through social media and the implementation of various surveys, calls-to-actions and impactful email campaigns!

Concretely, inbound marketing allows you to strengthen the relationship established with your existing customers and to satisfy them in a sustainable manner via:

Using a CRM tool more effectively
The implementation of an innovative and effective social media strategy
The implementation of satisfaction surveys with a view to continuous improvement of processes
…
It is by using the inbound method that a company has truly engaged customers acting as representatives capable of attracting, in turn, new potential customers to convert.

In this way, acquired customers support the success and growth of the company in a continuous and sustainable manner!

In summary:
The development of the web today makes the digital development of businesses complex, but inbound marketing seems to be THE complete, profitable and sustainable solution, having already convinced many companies.