Google Analytics 4 and historical data

[shukla7789]

This is, without a doubt, one of the factors that is most discouraging users when it comes to migrating from Universal Analytics to Google Analytics 4 .

GA4 won't have historical data , which means that when you migrate, all your Universal Analytics data will eventually disappear. That's why it's crucial to prepare your data and store it properly.

This doesn't mean the data will be pakistan mobile database as soon as you migrate, but rather that you'll have a certain amount of time until that moment arrives. However, this timeframe won't be very long, so you need to be vigilant and not waste a single second , as any mistake could result in the loss of a large amount of data.

By default, the time frame is set to two months, but Google Analytics 4 allows you to extend it up to 14 months . We strongly recommend doing so.

At the same time, it's recommended to download and migrate only the data that's truly essential —that is, the data you use in your company's day-to-day operations. This is because downloading and migrating all of your Universal Analytics data will make the migration extremely costly.