SEM, or Search Engine Marketing, is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.
Unlike SEO, which focuses on generating traffic through unpaid results, SEM relies on purchasing ads that appear prominently in search results.
A common form of SEM is through Google Ads, where companies bid on keywords to have their ads appear in related search results. These ads georgia mobile database appear at the top or side of the page, clearly labeled "ad."
SEO and SEM: Compatible differences?
It's essential to differentiate between SEO and SEM. While SEO focuses on improving organic visibility, SEM focuses on paid visibility.
Both strategies are essential in real estate marketing, as they allow real estate agencies to reach their target audience in different ways and maximize their online presence.