Black Friday 2022: e-commerce he was the more reached for the fall in the sales

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Sales recorded the worst performance in history
Black Friday 2022 failed to repeat last year's numbers, according to a survey carried out by NielsesIQ in conjunction with BexsBay, total sales were R$3.1 billion, a drop of 28% compared to the previous year.

In addition to the drop in global revenue, other numbers contributed to the lower-than-expected result, namely:

Average ticket value (-5.9%)
Average price (-17%)
Number of orders (-23%)
Quantity of products sold (-13%)
Research points to an atypical scenario for the fall
In 2022 there were two events that japan mobile database impacted sales results: the World Cup and elections.

FIFA's unprecedented decision to move the World Cup, hosted in Qatar, to November meant that sales activities coincided with the tournament.
During the Brazilian national team's games, traffic at the country's main retailers fell by 80%.
The presidential election scenario and a possible change in the economic policy matrix focused the attention of investors and the market.
Inflation, less available credit and default complete the list of difficulties faced by retailers.
The most sought after products on Black Friday 2022
Google announced the products that were most searched for during the month of November.

Smartphones remained in the ranking of the most desired, but the World Cup effect was present: Brazilian team shirts and flags topped the searches, followed by household appliances such as airfryers, refrigerators and televisions, the latter of which have seen a well-known increase in sales due to the World Cup.