Setting a budget for a marketing campaign

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If you have set precise targeting, advertising on Instagram does not have to cost too much. First, decide whether you want to use a daily or long-term budget. As the name suggests, a daily budget has a limited amount that can be spent in 1 day. Once the limit amount is spent , the ad will stop running. With a long-term budget, we can choose the maximum amount spent on advertising over a longer period.

If you are starting out with Instagram advertising or greece phone number data your advertising budget is lower, I recommend choosing a daily budget and setting it so that you don't spend too much in case of an error in your campaign settings.

Carefully monitor and evaluate the behavior of your campaign and, if successful, increase the daily maximum or switch to a long-term budget . You can also set a different budget based on the time of year and the seasonality of your products. You can also set different budgets based on the time of day or days of the week.

Clicks or impressions?
You also need to decide how you will display your ads to users. This is, of course, closely related to the goals of your advertising campaign. If your goal is to convert visitors, your ads should lead to a relevant landing page and your goal should be to get as many clicks and conversions as possible. On the other hand, if you want to increase public awareness of your brand and products, clicks will not be as important to you and you will be more concerned with getting as many impressions as possible.