The well-known streaming giant

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To explain it to you with a very simple and current example, just think of Netflix .among its various features, has a particularly appreciated one, which concerns the personalization of content. Every time you watch a film or a television series, you are asked to provide a rating.

By answering the survey, Netflix will philippines cell phone number list process the results, getting a general idea of ​​what you like and what you don't , and acting accordingly: not only will it provide you with possible approval percentages for all its content, but it will draw up a real personalized section of content chosen especially for you , which will be constantly updated. And this represents one of the most effective weapons in supporting Netflix's success.

Among the current trends in the world of content marketing, we cannot fail to mention user-generated content (UGC), related to the brand and capable of increasing its authenticity and credibility. No less popular and trending are contents and initiatives based on sustainability and social responsibility : consumers are increasingly attentive to the social and environmental impact of companies. Content that promotes ethical values ​​is very successful.

Finally, artificial intelligence is increasingly gaining ground, bringing a breath of original content and many other advantages that we will look at more closely in the next paragraphs.