In addition to the authority of the media, psychologically, there is power in being mentioned positively by different independent media outlets. This reinforces your credibility and exposes your brand to different audiences.
User-generated content (UGC) is one of the most powerful ways to generate social proof in digital marketing. Especially on social media.
Learn more: User-Generated Content: Get the Right Results
By encouraging your audience to submit brand-related content, you can build trust and authenticity. You can also leverage the power of connections outside of your network.
GoPro is a great example of a brand that leverages user-generated netherlands mobile database content to promote new products, promotions, and giveaways. Their Instagram profile is almost entirely made up of a series of impressive pieces of content produced by GoPro users.
7) Encourage customers to write reviews
Customer reviews are important social proof within a digital marketing strategy.
Not only because they endorse the brand, but they are the kind of proof of “trust” that search engines like Google want.
Because Google prominently displays positive reviews at the top of its SERPs, especially for local businesses.
So if you have a new product but few or no reviews available, try to convince customers to write a review by offering incentives. For example, a discount coupon for a future purchase.
8) Invest in Questions & Answers to have social proof in digital marketing
Adding a “Q&A” section to your product pages is an effective strategy because it creates a community around your brand.
Thus, this brand community acts as a strong source of social proof in digital marketing. In addition, it helps to transform visitors into customers and customers into evangelists for your brand.
9) Get good backlinks to your website
If your content is organically attracting backlinks from other reputable websites and as a result moving up SERPs, your authority is improved. Along with the trust of potential customers.
Also read: B2B Link Building Strategies That Actually Work
As they see others using your content to reinforce their own, your brand becomes the “expert” in their eyes. And we know that trust is a significant factor in purchasing behavior.