One should not be given more importance than the others. To prevent this from happening, you need to develop actions focused on providing the right balance between these different types of media.
Read also:
Therefore, it is something that involves predicting the performance of each of them in the context of your strategy.
For example: you need to think about how your own channels will be used to promote your promotional content.
At the same time, invest the appropriate amount of your budget into sponsoring your material to the right audience. Finally, monitor audience reactions to detect spontaneous earned media.
What tools can help with your digital media strategy?
Technology is one of marketing’s greatest allies. After all, it always nepal mobile database allows you to take advantage of the use of smart tools to enhance your campaigns and results. This also applies to a digital media plan.
Discover below the main tools capable of helping you plan and execute your digital media strategy.
1) Google Analytics
One of the most famous performance data tools in the world is Google Analytics . This is a highly versatile resource because of its ability to monitor several different aspects of your strategy.
It works from your website. This way, it allows you to analyze:
Demographics of your audience,
Volume of visits,
Main sources of access,
Actions carried out by your visitors, among many other possibilities.
Google Analytics is valuable for executing your media campaigns . After all, it can validate your decisions. It also allows you to prove the effectiveness of your choices based on concrete results.