sms_marketing_campaignsSMS marketing is coming back into the fold as an effective way to reach customers.
A few years ago, most marketers had written off SMS marketing campaigns as something useful only for very specific audiences or industries.
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However, as we previously outlined in our SMS marketing statistics post, this channel is incredibly effective across all industries and age groups.
Think about your personal phone usage. Most people check their phones first thing in the morning. Plus, they will often keep it around throughout the day.
That alone provides a strong incentive to create powerful SMS turkey mobile database marketing campaigns, as you will always be able to reach out to your customer with promotional material.
Of course, you should always apply a well-constructed strategy for SMS marketing campaigns to maximize your ROI. So, let’s dive into the different types of SMS marketing campaigns, their benefits, and associated costs!
What is an SMS campaign?
SMS campaigns are a lot like email marketing, as the content is usually almost identical. You'll always want to have something promotional or a general reminder included. There should always be a call to action. And they should be short and sweet.
However, one important difference is that SMS messages are even shorter and do not include visual content. Apart from that, everything else is pretty much the same except for the delivery method.