The answers to these questions will better inform this year’s marketing decisions and increase your campaign’s chances of success.
In recent years, shopping habits have increasingly favoured e-commerce. Our own data shows that the average number of orders per online store has increased by 82.9% since January 2020.
With online shopping stronger than ever, many of your competitors will be offering deals and discounts. So this Christmas, you'll have to get creative to stand out from the crowd!
When to start sending Christmas emails
It's important to remember that successful holiday email marketing romania mobile database campaigns require a year-long effort. Email marketing relies on the quality of the relationship you've built with your subscribers. The more of a relationship you build with them before Christmas, the more successful your campaign will be.
When it comes to the holiday season, make the most of the holidays by dividing your Christmas email campaign into three stages:
Pre-Christmas: A few weeks before the Christmas period.
Christmas: Christmas and the days surrounding it.
Post-Christmas: A few weeks after Christmas.
Pre-Christmas Email Campaign
Holiday shopping starts early. So should your campaigns. In fact, our data shows that holiday campaigns sent in October and November generate higher click-through rates than those sent in December .
With over 66% of marketers waiting until December to start sending holiday newsletters, you have the added benefit of having less noise to fight against in subscribers’ inboxes. So you can tell the Grinch that it’s in your favor to start celebrating early.
Pre-Christmas emails are a subtle way to keep your brand and products on the minds of your subscribers. You're trying to warm them up for what's coming at Christmas.
Pre-Christmas emails often take the form of:
Wishlists – A great way to gently hint at the upcoming holidays is to show your customers products they might be interested in so they can add them to their wishlist for when Christmas rolls around.
pre-christmas newsletter example looking for george wish list
Image credit: Hunting George
Gift Guides – Pre-Christmas emails can also come in the form of gift guides. If you have a thorough understanding of who your customers are, you can offer relevant product suggestions that match their interests.