According to the 2022 Sprout Social Index™, 37% of consumers think live video is the most engaging type of content. Though Twitch is often associated with gaming, it’s quickly becoming the go-to platform for all things live-streaming. At any given time there are millions of active streamers on Twitch, making it an ideal platform for brands looking to target younger audiences like Millennials and Gen Z through live video. HelloFresh, for example, recently started a six-episode series of cooking challenges on Twitch called “Unleash the Feast,” where streamers could watch, participate by commenting, win prizes and more.
A screenshot of unleash the feast on Twitch.
7. Pinterest
Key Stats:
Monthly global active users: 433 million
US users: 90 million
Average time spent per day: 14.2 minutes
Largest age group: 50-64 year olds
Who should use it: Some of the most popular argentina phone number data categories on Pinterest include fashion, food and drinks, beauty, home decor and travel.
Why you should be on Pinterest
Pinterest is great for spotting emerging trends and targeting niche audiences. It’s also consumers’ go-to platform for inspiration and finding new brands—97% of top Pinterest searches are unbranded, and 85% of users go to start a project, like planning for a wedding or a birthday. And while the majority of their user base skews older, Gen Z users are growing on the platform.
Check out how Whole Foods uses Pinterest for posts that are inspiring, visually-appealing and plug their products in a natural way.