How to get positive reviews from your customers on Amazon

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Your success as an Amazon seller depends largely on positive customer reviews.

Did you know that 93% of purchases on the platform are made after consulting the reviews of those who have already purchased the product?

That's why we took on the task of listing some of the strategies that will help you keep your customers satisfied and gain ground on one of the most important, and most competitive , eCommerce platforms in the world.

E-commerce is advancing by leaps and bounds and only the strongest businesses survive the demanding demands of consumers.

Since its inception, Amazon has put its efforts into creating a customer-centric culture.

And thanks to technological advances, the eCommerce titan has managed to brazil telegram data manage an immeasurable database to determine the preferences of its users.

This is how it manages to be at the forefront in the creation of marketing and advertising tools to meet the needs of customers and thus help sellers to successfully position their business on the platform.

3 Strategies to Get Positive Customer Reviews on Amazon
Getting positive customer reviews on Amazon is one of the biggest challenges sellers face on the platform. This is due to the high competition and the high influence and expectations customers have about a particular item or service.

However, there are some strategies that can help Amazon's algorithm pick your listing out of the crowd.

Strategy #1: Use Amazon DSP to reach new audiences and build your brand
As the saying goes, “Love is born at sight.”

Therefore, it is very important that you invest in a PPC (Pay Per Click) strategy to reach potential customers.

How does Amazon DSP work?

This platform helps sellers publish and target their ads on different websites, based on the information that Amazon has collected from its users. These customers, who have previously searched for items similar to those suggested by Amazon, will click on the ad and be redirected to the seller's listing .

It is important to mention that the seller will only pay for the customers' 'clicks', not for the placement of the ads on the different websites.

This strategy will give credibility to your brand since Amazon DSP has advertising tools to present your products in an attractive and innovative way.