2. Reach out to power users or repeat customers

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A lot of brands, like Expedia, create forms that give customers the option to rate different parts of the experience. All it takes is a few clicks to rate and review various aspects of their trip.

Screenshot of Expedia's hotel rating review hong kong mobile database system via mobile.
Just make sure you have a clear call-to-action for leaving a review in order to increase the chances your customers actually do so.

One of the easiest ways to get customer reviews is to reach out to customers who you already know enjoy your products.

For e-commerce or B2C brands, follow up with customers who have made multiple purchases. For B2B brands or SaaS companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies.

This outreach can be as simple as sending an email expressing your appreciation for their continued support. In this email, ask if they are willing to leave a review and create a direct link for them to use to review a product they purchased.

3. Offer an incentive
Sometimes people need an extra push to share their experiences. After all, people are busy and leaving a review or testimonial can be time-consuming. Show your customers that you value their time and feedback by offering a small incentive to anyone who leaves a review. This can include things like a small discount on their next purchase, a freebie or some sort of shoutout.