How to plan a good social media strategy

[mostakimvip06]

In the following article we want to talk about a correct strategy when it comes to managing your company's social networks . If you are the Community Manager of your company and you don't know how to manage them and you need help, here we give you a small guide where you can establish a good digital marketing plan on social networks. A digital marketing plan should be accompanied by a website that correctly represents the brand and web positioning to appear in the first positions in search engines.

1.- Establish smart objectives for social networks
This point is the most important of all, since you have to set goals, at least 3 clear objectives, the so-called smart ones. The definition of smart is a specific objective that can be measured, achieved and marked in time. For example, converting 25% of potential clients into sales or increasing the presence of my brand in key markets. It should be noted that these objectives are not focused on “likes” or retweets.

2.- Evaluate the presence on social networks
To understand and evaluate your company's presence on social media, we recommend new zealand telegram data that you take an Excel spreadsheet and make an inventory of all the networks where you have a presence, add the number of followers and note the date of the last publication.

Also, remove or report any fake or spam accounts that are using your business name, if your business is growing.

If you don't have social profiles set up yet, a good way to find out where your customers are is to conduct a survey in your store, via email, or on social media. This survey will help you understand the demographic, content, and social channel they prefer. This way, you'll know which social network you should activate and which you shouldn't invest effort in. An example of a survey would be:

Gender: male/female
Social network: Twitter / Facebook / Instagram / Tiktok / Other
Age: 18-29 / 30-39 / 40-49 / 50-65
On the other hand, you must know what your competition does, where they are, what their strengths and weaknesses are.

3.- Present content strategy
Once you have set some objectives and know your target audience, it is time to prepare the content to be published. To achieve this, the best way is to do it through an editorial calendar (you can easily create one in Excel). You can also schedule some publications. In it, you should include at least:

Types of content to be published
The frequency
The interaction plan
Type of content according to the target audience
The content execution plan
The content promotion plan
If you are not sure about the type of content to publish, you can use the 80-20 rule , where 80% of the posts should inform, entertain or teach something to your audience, and the remaining 20% ​​can be posts to advertise or promote the company's services or products.