What are the benefits of Google Consent Mode V2?

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Google Consent Mode V2 brings a number of benefits that are key to ensuring ethical and transparent handling of users' personal data:

Respects user privacy: By giving users more control over what data is collected about them, Google Consent Mode V2 provides an important element of privacy protection. Users have the ability to iran phone number data actively influence what information is shared and used when they interact with websites.
Ensures GDPR and DMA compliance: Google Consent Mode V2 is designed to help websites comply with strict data protection legislation, particularly in line with the GDPR and Digital Market Acts (DMA). This way, websites can proactively work towards meeting new legal standards and minimise the risks associated with breaches.

The Digital Market Acts (DMA) are a European law that aims to prevent large online platforms that connect consumers with content, goods and services from abusing their market power and restricting competition.

The DMA targets the largest digital platforms operating in the European Union, known as “ Gatekeepers ”. Gatekeepers are digital platforms that provide so-called essential platform services, such as online search engines, app stores, communication services. The gatekeepers must comply with a list of obligations and prohibitions set out in the DMA. The DMA is one of the first regulatory instruments to comprehensively regulate the power of the largest digital companies.

Improves transparency: By giving users a better understanding of how their data is being handled, Google Consent Mode V2 increases transparency for website operators. This transparency is key to building trust with users who have the right to know how their personal data is being collected and used.