Use structured markup for more options in the SERP

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Structured markup, also known as schema markup, makes your content more understandable to search engines. Having schema in place allows your website to appear in "position zero" features like rich snippets and answer boxes.

Identifying content types:
Use schema markup for different types of content, such as articles, recipes, events, and products.

Highlight specific types of information:
Include relevant structured data ghana phone number data elements such as ratings, prices, dates, and author information.

6. Improve your content
A technical SEO audit focuses on the elements that help search engines find your content, not the content itself. However, these simple fixes can increase the visibility and user-friendliness of your content.

Minimize duplication:
Duplicate content can confuse search engines and reduce your site's visibility. Regularly review and address any instances of duplicate content. If you need to have multiple versions of the same content, use the canonical tag to prioritize one of them.

Arrangement using HTML tags:
It is important to structure your content using HTML tags for headings, subheadings, and paragraphs. This makes the content more readable for users and helps search engines understand the hierarchy and importance of the content.

Use keywords (appropriately):
Keywords are long gone, but incorporating relevant keywords naturally into your content is still a good idea. It’s a good idea to make sure that enough keywords are used on each page to tell the search engine what purpose you’re writing for.