A modern platform is a combination of software and a well-thought-out strategy

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Imagine having software that allows you to communicate with potential customers virtually in person and with useful content. You can accurately empathize with customers, target and sell at the right time. And all this strategically with the support of software and automation that saves you costs and increases sales efficiency .

It's like farming a field. First, you need good quality fertile soil ripe for growth (product or service). Then you need seeds (contacts) that you need to nurture to reap a bountiful harvest (sales). You can either toil in the brazil phone number data field with a simple hoe (classical tools) or use a modern tractor (automation) that will help you get through the year faster and better.


What features should the platform be equipped with?
Deciding on a platform can be quite challenging. It is essential that the tool has all the important features. We have selected the most important ones:

Email marketing
The platform must be equipped with at least basic email automation capabilities. This is a crucial element that is crucial for campaign creation and nurturing.

Advanced email automation platforms provide tools for creating custom emails through drag-and-drop designs, email address validation, message personalization, etc.

The platform can handle:

campaigns
forms
dynamic content
segmentation
split testing
a user-friendly environment for graphic design of emails
Marketing automation
Automation isn't limited to emailing. Marketing automation tools offer a number of opportunities to make your work easier and increase sales efficiency.

The software platform will therefore allow you to automate the entire process of communicating with potential customers. From acquiring them to taking care of them in the form of providing them with the right information. The result is ready-made contacts that you can “just” pass on to salespeople.

The automation tool can, among other things:

monitoring the behavior of potential clients
setting specific goals and actions
tracking and evaluating the customer journey
nurturing and scoring
efficient work with large amounts of data
social media campaign management
Communications
Email marketing isn't the only way to communicate with potential customers. Automation tools offer additional options that cut across multiple sales channels .

Thanks to the combination of other channels, the probability of triggering the target action increases and the efficiency of working with contacts increases.

The system combines these channels:

email marketing
SMS marketing
communication on social networks
messages and announcements directly on the website
remarketing
chatbots
CRM
Modern marketing automation platforms are equipped with a CRM system that makes it easy to manage your customer relationships . Imagine communicating with your customers via email, phone, SMS, or Messenger. If you work with each tool separately, you waste a lot of time “jumping” from tool to tool. And let’s face it, you lose track.