TGD embraces the qualities and ideas of the public and adds them to its own success.
Embrace eccentricity
A diverse audience is an asset to your brand. The Grateful Dead (like many bands) understood that well.
Nowadays
The experienced reader will recognize much of the current Marketing 2.0 in the above principles. Even today, it is often smarter to give away good content and thereby strengthen the bond with your customers. David showed a case of a white paper that was downloaded twenty times more often once it was no longer mandatory to leave personal data. There are many good examples of co-creation and creative niche products, such as the American Fat Tyre Beer , which binds an eccentric group of beer drinkers to itself.
Were The Grateful Dead thoughtful marketers? No, they did what they thought was right. The current generation of musicians is much more cunning, like Lady Gaga and her social media activities , and Radiohead, who let people download their singapore phone number list last album for a freely determined behavior. But the underlying thinking is similar to The Grateful Dead, who can still serve as an example after so many years.
The Game Layer
Saturday's keynote was given by Seth Priebatsch, the 22-year-old founder of SCVNGR . The room was packed with three thousand people, while another ten thousand people were watching in the so-called simulcasts. It is immediately noticeable that the man has energy. A lot of energy.