Decision maker availabilityit is a common misconception that everyone takes . Their summer holidays simultaneously. However, this belief is not entirely accurate, particularly in the bb . World. Working professionals without children tend to schedule their annual leave outside of the school . Holiday period, while families with children typically plan their vacations during the summer school holiday . Period. For instance, in the uk most families with children usually take a maximum of . Two weeks of annual leave during the six-week summer school holiday period.
Conversely, working professionals . Without turkey phone number list children often choose to schedule their annual leave outside the summer school holiday period, . Typically between late july to early september. During this time, they usually take a maximum . Of two weeks off within the -week summer period. This allows them to be accessible . For business operations for approximately % of the remaining duration. This demonstrates that there are . Professionals within your target organizations who remain accessible for outreach throughout the summer. Unless your . Focus is solely on a single role within the organization, such as targeting the ceo, .
Where there might be a brief period of unavailability, there are usually multiple decision-makers, operational . Influencers, and executive stakeholders to engage with. Therefore, even if some members of the decision . Making unit (dmu) are on vacation at different times during the -week holiday period, its . Highly likely that there will still be relevant people to engage with your campaign, and . Therefore, it will still be beneficial to approach them during this period. A strategic approach . And selecting the appropriate communication channel will ensure effective engagement.
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