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Data integration: customer information may be scattered . Across various systems, such as websites, e-commerce sites, and crm. Since the information available varies . Depending on the system, the scattered data must be integrated in order to perform in-depth . Analysis. Depending on the system, data between systems can be automatically collected and processed, and . Linked in real time. If automatic linking is not possible, data must be integrated manually . Each time analysis is performed.Data update: customer information is constantly changing due to company relocations, .

Department transfers, etc. In order to avoid contacting customers with outdated information and to grasp . Their current interests, it is important to update data regularly, and ideally automatically in real . Time.The more data there is, the more work it becomes to manage this customer information. . It is possible to manage a thailand phone number list small amount of data, but in many cases, as . The amount of data to be managed increases, the labor costs become a burden and . Accuracy is a consideration, so in order to do as much automated management as possible .

Using tools.Tools for managing customer informationcustomer information can be managed using crm, sfa, marketing automation . Tools, etc., each of which has the following features:marketing automation (marketing operations support): marketing automation . Is a tool that can automate and streamline marketing operations. It can obtain data such . As application information for requests for materials and seminars, and online behavioral history, and use . It for marketing, so you can acquire and nurture potential customers, increase sales, and ultimately . Increase sales. Potential customers are also called leads, so customer management with marketing automation is .