Multiply that market share

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Serviceable Addressable Market (SAM) is the specific potential audience for your product or offering (in our toothbrush example, the total value of electric toothbrushes for children sold online only). It is the maximum market value your company could potentially have. Calculate SAM by adding up all relevant product sales in the market (in our example, add up the online purchases of electric toothbrushes for kids). Serviceable Obtainable Market (SOM) , also known as Share of Market, is the share of the SAM market that you are likely to be able to capture for your company. Assuming you are not the only manufacturer of children's toothbrushes, this number will be less than the SAM.


Calculate SOM by dividing last year's revenue by last year's SAM. That's costa rica mobile database your market share, nowby this year's dollar SAM. If you're launching a new product, you can estimate SOM by looking at similar competitors in the market and estimating their SOM based on factors like web traffic, marketing mix, and ad spend. What tools can I use to estimate market size? There are many sources you can use to measure TAM and SAM. Below are some of them: Online Research: Start reading online and find external resources that provide market information.


These could be articles, white papers, product launch announcements, and more. Financial Statements : Public companies are required to publish their financial statements. Take advantage of this wealth of information to get a sense of what your market is like. Market Research Products: Market research comes in many shapes and forms. You can pay a company to create a one-off report for you, or you can use resources like the market analytics platform Similarweb to get on-demand access to a wealth of key statistics about your market. Interviews and personal visits: Talk to people in your industry (or the one you want to get into) to understand how they see the market, its potential, customers and challenges.