Hotmail will be replaced by Outlook

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Microsoft announced yesterday that the email service that has been operating under the name Hotmail for 16 years will be renamed Outlook.com , adapting email management to the new interface that Windows 8 will use, known as Metro UI. These changes will not affect email accounts created with Hotmail, so those who have a Hotmail, Live or MSN account can now try out the new interface at, where new @outlook.com email accounts can also be created.

In addition to the revamped web design of the new interface, it incorporates many functional improvements, such as integration with Skype, Facebook or Twitter and preview of Office documents . It also incorporates other Microsoft services, such as SkyDrive, which allows you to store up to 7GB of email for free accounts.

However, all these functional improvements do not bring major changes with respect to other email services such as GMail, but they will undoubtedly improve the experience of users who continue to use Hotmail today.

The countries we want to start in are the United Kingdom and Ireland. The reasons are clear, our studies on the competition show us that the sale prices of a website by a web agency in London are eight times higher than those in Barcelona, ​​while our costs are practically a third. Despite leaving the common market, regulations do not hinder our commercial activity and I sincerely chile whatsapp data believe that we have the resources and technical capabilities to offer web design and digital marketing services with quality standards superior to those offered in the United Kingdom. There is a reason we say that Barcelona is the capital of design. Having said that, we are clear that there are great difficulties, which have prevented us from doing so previously. For a cultural reason we cannot address British clients directly, it is a client profile that likes to deal face to face with the supplier and, preferably, that it is a local agency. As we do not have a physical office in the UK and hiring a local manager is very expensive, before doing so we decided to work on the web positioning of our brand in the UK and Ireland market to confirm that there is a potential market for our web agency and, subsequently, enter physically.

The most used search engines
We already have target countries: the United Kingdom and Ireland. What is the next step?

First of all we must understand where and how our clients look for our services .

The first question we need to ask ourselves is which search engines do we want to rank on? We always think of Google when we talk about SEO positioning, but there are many other search engines that are popular in other countries, with Baidu and Yandex being the most prominent in China and Russia respectively.

According to StatCounter in October 2022, Google with a market share of 92.37% is the most used Internet search engine worldwide, followed by Bing with 3.57%, Yahoo! with 1.31%, Yandex with 0.82%, DuckDuckGo with 0.61% and Baidu with 0.58%. In Spain, Google's weight reaches 95.3% and Bing comes in second with 3.23%.