The most important networks currently used by professionals are Twitter and LinkedIn. For many people, they have become an indispensable part of their daily work. Although Hyves is widely used among consumers, there are surprisingly few professionals who use Hyves for business purposes. The use of Facebook is the most diverse. On the one hand, there is a group that already uses Facebook intensively on a daily basis, while there is also a large group that does nothing with Facebook at all.
Tools for publishing on the internet (such as blogs) and measuring (such as Google Analytics) are used by a relatively small group, although there are also professionals who use these tools intensively on a daily basis. These intensive online professionals actively use social media and the internet in their work to create and share content with their clients and network and to measure its effectiveness.
Sporadic use of social media to gain customer knowledge
There are major differences between organizations in terms of gathering customer knowledge pakistan phone number list Some have a lot of customer knowledge to support strategy and operations, while other organizations have only limited to poor insight into their customers. In order to know exactly what customers want, organizations mainly use surveys and personal conversations with customers. Social media analysis to build customer knowledge is still only used sporadically. It is expected that this will grow strongly in the coming years.