X still boasts 200 million daily users

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The real magic of LinkedIn for B2B marketing lies in its ability to nurture relationships beyond the digital world. It’s a springboard for partnerships and collaborations just as much as acquiring leads and prospects. In short, LinkedIn should be the primary platform of choice for virtually any B2B marketer.

X/Twitter: Down but not out
Until recently, Twitter was the go-to platform for hungary telegram data having real-time conversations that spark engagement and help make connections. We wouldn’t have hesitated to recommend it to any B2B marketer. Now that Twitter has become X, the situation is more complicated. Here are the facts:

On the plus side:

X estimates that users are 4x more likely to act on ads versus other social media platforms.
The audience on X is predominantly in the coveted 25-34 demographic
On the other hand, since 2022:

X has lost millions of daily users
X has lost 50% of its ad revenue
Brands are concerned about a rise in hate speech and objectionable content