In May 2011 we completed the WWF-Zoom-contest 2011. The winners of the contest received, among other things, a photography workshop in the WWF office. This was a concrete way of ‘facilitating WWF ambassadors’. WWF is able to present itself, and connects to its followers one-on-one. And a photography workshop will hopefully lead to even better pictures!
After these events we took inventory of the effort made by WWF within the Zoom.nl community.
The final results for WWF:
4086 connected photographers (goal was 4000 by July 1st 2011)
6100 photographs of good quality (goal was 6000).
Overall, we gained a better understanding of the WWF supporters on Zoom.nl:
The quality of the contributed material ranged from good to very good, indonesia phone number list and sometimes excellent
Dutch nature indeed proved to be a popular subject among our followers. You do not have to travel far to enjoy beautiful nature
By using macro photography, photographers exposed a new and mostly unknown perspective of wild nature.
Because we used and evaluated our media efforts so attentively, we also gained new insight into advertising within the social media. For more on this, also take a look at the WWF case on measuring with Google Analytics. For example, with a small budget the Facebook ads (targeted to photographers) supplied a great amount of participants. The overall result: a high success rate and low costs per conversion.