As a school, you first think about your school heart, your identity before you take action through an activation plan. Also make a distinction between the current situation ('ist') and the future, desired situation ('soll').
The way to your heart
A heart may be seen, the heartbeat of the school must be felt. The primary target group for secondary schools are students who are currently in group 8 of primary school.
Social media channels are ideal for schools to make direct contact with this target group, since seventy percent of all 9 to 12 year olds have a personal page on a social network site. It is of course important to adapt the tone of voice and to package the communication messages well, for example, many schools used a lip dub in their recruitment last school year ( Campus Russelberg, School is cool ). So it is not only a matter of leaving digital footprints on your own channels, but also making more use of other social georgia phone number list media channels. In other words: see where your target group is present online.
The secondary target group are of course parents, friends, primary school teachers, (sports) clubs. In fact, all people in the (immediate) environment of the child. When choosing a new school, children are therefore influenced by their environment... and for this they increasingly (more often) use social media. Recent research by Nielsen shows that active users of social media are also influential offline. Consumers trust the recommendations of their colleagues, friends. This makes social media an ideal platform for schools to spread their essence and enter into dialogue with their environment.
So make sure that the quality of education is up to standard and then start asking yourself what you want to radiate with your school, what you stand for and how the target groups see you. First develop a clear vision that includes what you want to say and how you think you want to achieve fsy (step 1 – Schoolhart IST/SOLL). Then determine your strategic goals (step 2), determine on which online and offline channels you want to be present (step 3), develop an activation plan – an integrated plan that states how you are going to activate the different target groups – (step 4) and execute it, monitor and measure results (step 5) and then close the loop and repeat step 1 with the lessons learned from the first cycle.
Take care of your heart first and then take control, so that you don't have a heart attack when your students on Twitter call you a #rottenschool or (more often) a #shittyschool .