Let's figure it out on the shore: how to trust a contractor and save your nerves

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Delegating SEO promotion of your site to an Internet agency is an effective and rational decision. Owners of commercial resources do not need to delve into the intricacies of optimization, since there are quite complex technical aspects in this area. But how can you trust an SEO contractor in this case, how can you understand that you will not be deceived?

If a business owner does not understand SEO processes at a basic level, then it will be difficult to evaluate the work and understand the reports of specialists. In order to understand what exactly you are paying an Internet agency for, you need to make an effort: get involved in the tasks, ask questions and, of course, study the principles of SEO.

Since the topic of SEO promotion is too broad and the data on it varies, in this article we have collected the most popular questions from our clients and prepared detailed answers to them.

What is the list of SEO tasks that need to be completed at the start?
Below you will see a short list of work that needs to be done before launching SEO.

Audit of the current site
In a good Internet agency, SEO work always begins with an audit of the current site. It is carried out to assess the promotion potential, identify errors that need to be corrected, and draw up a work plan for several months in advance. This way, it will be easier for the client to evaluate the contractor's actions, and he will be able to ask all the questions of interest before the start.

Competitor Analysis
It is better to conduct a competitor analysis, like an audit, right away. Using its data, you can identify the strengths and weaknesses of your site against the background of competitors from the top 10 search results. Studying web resources bosnia and herzegovina whatsapp data from the same topic will help you understand what implementations will need to be made in order to attract traffic and take good positions. If the analysis is carried out at the initial stage, all improvements can be included in the plan and implemented in the first months of promotion.

Internal optimization
This is a set of works aimed at increasing the site's positions, attracting traffic and improving its quality. When performing optimization, SEO specialists take into account not only the appearance of the resource, but also its content, which is what search robots pay attention to.

In the first months, as a rule, work is carried out to correct technical errors, collect the semantic core, improve the structure, fill in meta tags. Then, specialists begin to perform more large-scale tasks - content work, development of usability and design, technical improvements and some others.

External optimization
External optimization, like internal optimization, plays an important role in promoting a resource, although it has an indirect relation to the site. Work on it increases the importance of the site for search engines. This means that external optimization is important to carry out in parallel with other activities. At this stage, you need to build up a high-quality link mass, place the site on maps and review sites, and respond to customer comments in a timely manner.

When internal and external optimization led to an increase in positions

*When internal and external optimization led to an increase in positions

Why do SEO specialists need access to metrics, webmasters at the audit stage?
When a website owner contacts an Internet agency, specialists request access to metrics and webmasters. This is necessary to assess the current state of the resource. Specialists need to familiarize themselves with how the site is indexed, find out what errors there are in Yandex and Google webmasters, and also look at reports on traffic, its sources, current conversions, and some other parameters.

It should be noted that providing access to the above-mentioned services is a common and absolutely safe practice for web resource owners. Without access to the site, its theft is impossible, so there is nothing to be afraid of. Neither webmasters, nor especially metrics allow any manipulations without direct confirmation on the site. Even if you do not trust the contractor, access to metrics and the webmaster can be provided without fear.

Is it possible to predict traffic and when to expect results?
If an Internet agency guarantees quick results and gives accurate forecasts of traffic growth, it most likely uses gray and black methods of promotion. As a rule, the effect from them is short-term. Traffic will appear, but conversions from such visits are unlikely, because under the guise of potential clients, bots or people who received payment for the transition will be wound up on the site.

Due to such methods of work, the site may eventually fall under the filter. This threatens the loss of traffic and positions. Removing from filters will require much more effort and time than promoting the site using white methods. As a rule, the first month of cooperation includes collecting the semantic core, building the correct structure, conducting an SEO audit, preparing an initial list of recommendations, studying the topic/demand/competitors, analytics and building a promotion strategy.

From the second month, work on the site begins and the first recommendations are implemented, which can bring results in 2-2.5 months. Significant results can be seen six months after the launch of SEO. During this period, the site approaches the top of the topic leaders and takes a confident position in the search results. But it is worth mentioning that the results of promotion can be influenced by external factors: changes in search engine algorithms, competition, seasonality, cheating, and others. Therefore, experienced SEO specialists do not guarantee the result.