In February 2011 we launched our very first trend report “ We The Web ”, a report about the future of the web, about how data makes it possible to predict the future and change and direct our behavior. A new trend report is in the making, about the current downsides of social media. Just before the start of the new year we will give you a first overview here.
The positive effects of social media have received and continue to receive ample attention. Particularly from marketers and supporters of the so-called Cognitive Surplus , which the internet unleashes in humanity. Because what wonderful things can we do with it? That's absolutely true, but don't forget the caricatural and dark sides that go hand in hand with it and often prevail cameroon phone number list Before you know it, these effects will destroy our Attention Economy , our Experience Economy and our Knowledge Economy : financially and culturally.
Caricature and disruption have always prevailed in the media. Recently: the Gremlins and Goebbels, Bambi and Breivik. The media are the megaphone of our intellect and both are usually used instinctively. That is why for years and years the hit list has been high on the charts, which we would rather not talk about in public . Because it is not nice or because we prefer to bury our heads in the sand. Caricature and dark sides – it is still very civilized expression. But these now dominate our social media: not only thematically but especially as an effect.