But the Jet Octopus service is paid

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And another important point that I recommend you pay attention to is log analysis . I will say frankly that there is no need to analyze logs for absolutely all projects. But if your Internet resource is large and you have a large number of pages on the site, I still recommend looking at the logs, at least so that you understand the behavior of the search bot: which pages it processes, where it goes, whether it finds correct pages or not, whether it goes through pages with redirects or finds some old ones, or maybe it doesn’t click on some nesting — this is also possible.

Log analysis

Logs can be analyzed both manually and using the belize telegram data Screaming Frog service , there is an additional service, Screaming Frog SEO Log File Analyser, and you can use the Jet Octopus service . - if possible, I highly recommend that you work with it in more detail. Jet Octopus prices depend on the volume of your resource, but the plus of Jet Octopus is that you will get not only regular crawling, you can link Google Search Console there, and you can link logs there - and you will get a "3D view" of your site from completely different sides: from Google search, from Google processing and the facts of what is happening with your resource.

Trigger analysis
Let's consider the triggers that affect the increase in conversion: either directly or indirectly. I divided them into two blocks: non-standard and classic.

Non-standard features include storytelling, unique and exclusive products, new products, the presence of infographics, gamification techniques, calculators and quiz builders, and so on.

Classic ones are "Buy in 1 click", discounts during the promotion, free shipping, working with reviews, high-quality images, working with site search, and cases.