Create awareness on a theme linked to your brand

[Shishirgano9]

Journalists who love discussion

Running a group is particularly demanding. Of course, internally, it is argentina mobile database better to recruit journalists who are knowledgeable about the topic of the group in question, but that is not enough. Marie-Amélie Putallaz advises finding "motivated community leaders who enjoy conversation on the Internet."

It will also be necessary to mobilize a sufficient number of them (a CM and 2 journalists for the Figaro Reading Club), because you always have to keep an eye on what is happening in the group, including evenings and weekends. There is no question of letting the conversation get out of hand!

"We still have a very top-down vision of journalism. In a group, the journalist puts himself on the same level as the other members and agrees to get involved, even in a post that he did not write. I have seen many groups created at the same time as ours, but which stopped a few months later because of this lack of taste for discussion , " warns Marie-Amélie Putallaz.