Conducting an SEO audit is necessary in the following cases:

hasinam2206 · Post by **hasinam2206** » Sun Feb 16, 2025 10:59 am

In what cases is a site audit required?
You should not postpone the audit, as the site is constantly expanding, and the larger the resource, the more time it takes to audit and optimize it. In addition, the longer you work without professional support, the more opportunities you have to make the same mistakes.

At the site development stage.
When you plan to launch an updated version of the site.
If you change service or move to another domain (site migration).
If you are facing problems with low website estonia telegram data traffic or poor visibility.
When implementing marketing changes.
If you are changing SEO agency.
When you want to check the work of current SEO partners.
SEO audit should be conducted regularly - quarterly or annually, depending on factors such as traffic growth, competition development, changes in search engine algorithms, changes in Google rules, etc. It is important to remember that conducting an SEO audit is only the first step towards eliminating errors. It is then important to implement all the recommendations of specialists. Therefore, the audit from Webpromo includes checks on the correctness of the implementation of the recommendations provided.

SEO audit

Read also: How AI will change SEO optimization trends in 2024

What does an SEO audit cover?
During an SEO audit, specialists from the Webpromo agency analyze various aspects of SEO in the following categories:

1. Competitor analysis:

Identifying the main competitors in your niche in Google search results.
Analysis of competitors' landing pages that generate organic traffic.
Analysis of search queries of competitor sites.
2. Analysis of "latent demand":

Analysis of "search prompts" and niche queries that interest potential customers.
Helps in expanding the site structure.
3. Basic analysis of competitors' link profile:

Studying the volume of competitors' backlinks and their sources.
Anchor list analysis to maintain the correct ratio of anchor and non-anchor links.