During 2021, digital marketing was nothing more than a concept that continued to expand and adapt to the following 5 trends that were fundamental in laying the foundations for what was to come:
QR codes have been reinvented
Although QR codes were not a novelty, the pandemic boosted their use in areas such as hospitality, where they allowed access to digital menus or placing orders without physical contact. However, their potential went much further.
Marketing agencies could leverage this technology to hong kong telegram data streamline campaigns and engage customers by linking the codes to landing pages designed to generate engagement and collect valuable data.
Voice and visual searches, the present and future of SEO
Voice and visual searches
The use of virtual assistants such as Siri or Alexa was changing the way people searched for information. At the same time, technologies such as Google Lens were popularizing visual search.
These innovations required brands to optimize their content for voice search, using more conversational language, and adjust their visual SEO strategies, ensuring that images were properly tagged and optimized.
Digital marketing trends in 2021
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