Hummingbird (2013)

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In 2013, content began to be classified according to semantic factors and user interest. Thus, with Google Hummingbird, the way of interpreting content expands to variations of keywords or related keywords. Thus, this Core Update changed 180° the way the algorithm processed information and, above all, searches.

Regarding SEO practices, content optimized for long-tail venezuela telegram data keywords became crucial to improve the position in the results pages and, with it, the visibility of a website.

Pigeon (2014)
With the increase of business pages on the web, in 2014 search results began to be organized according to a new algorithm variable: Google Pigeon. Thanks to this update, the user's geographic location began to be used to organize search results.

In particular, online reviews and the integration of Google Maps for local searches became important in the positioning of pages. This made the importance of local SEO rise.

Mobilegeddon (2015)
With the boom of smartphones in 2015, Google sought to adapt to the latest trends. From that year onwards, Google rewarded mobile-friendly pages in its ranking. That is, those sites that had a responsive design and optimized their loading speeds to improve the mobile experience.