Targeted advertising is a quick tool that

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And even Rozetka, despite its large media presence in the Ukrainian space and significant marketing budgets for TV promos, etc., still uses link building as a tool for promotion. Therefore, when you want to buy something - household appliances or any other product, Rozetka will almost always be in the first positions. Stylus also uses a lot of links to be on the top lines of search engines.

If you look at Western experience, the same aggregators, such as eBay, which does not need to introduce itself to users, also use link building. eBay has a large link building department that honduras telegram data creates links within the company and on an outsourced basis. We can see almost 750 thousand links to the site, most of which are placed by inorganic users. They grew organically until 2017, and then they were forced to maintain this level and increase it with the help of their link building department. This slide shows how much links prevail over contextual advertising, and I want to draw your attention to this aspect.

I know that many professionals who want to make money online or go through a critical period often pay attention to targeted and contextual advertising, take courses and take on projects. Such advertising can quickly bring results and it is easy to find projects to promote. However, I do not believe that targeted advertising is a panacea for every site.

Link building as part of SEO and targeted advertising are key tools. can be turned on and off. It gives seasonal results, but without SEO promotion, a site can remain in the 30th position, where users do not always reach during searches.

SEO is an investment in the future, when investing less money can achieve results on a long-term basis. This is especially important during times of crisis, when orders are needed and money is limited. Link building is a key part of SEO promotion, helping to maintain high positions in search engines.

Personally, I never exclude SEO when planning marketing campaigns, as I see many examples of businesses not surviving due to the lack of a comprehensive approach. Contextual advertising alone in the market does not guarantee success. This applies not only to businesses, but also to personal professional strategies. In such conditions, I am convinced that more options are better.