Imagine what GIFs can do for your social media engagement

[shaownhasan]

Sprout Social social media content calendar showing weekly planning and optimal send times with viralpost
GIFs have become an integral part of the social media landscape. They bring laughter and fun. This is something from which even the most serious posts can often benefit.

You can use GIFs to promote your brand, or get your point across in linkedin data a few seconds of carefully curated images. And because GIFs are so simple and inexpensive, it’s easy to incorporate them into your social media marketing strategy.

Posts with images get a 98% higher comment rate on LinkedIn. And Tweets with videos get ten times more engagement on Twitter.

Yes, it’s true that GIFs are often humorous or even silly. But they can also be thoughtful and informative. And, they are indisputably eye-catching. Can you afford to ignore this phenomenon?


The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing.

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. This growth is partly fueled by the data opportunities digital out-of-home offers brands looking to create well-informed decisions that better protect their investments.