Resources to enhance your customer care skills

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Zendesk’s Relate blog and events: Check out Relate for consistently great content on relationships, customer service and leadership.
Podcasts: Customer care starts with customer understanding. Some of our favorite podcasts on this topic include Hidden Brain, Invisibilia and What It Means. You can check out our full list of favorite podcasts here.
Enhance by AI Assist: Learn more about how this Sprout feature, powered by OpenAI’s GPT model, can help customer care teams tailor their responses faster to deliver more personalized support.
7. Audience research and making connections
Researching your audience for brand experience (BX) intelligence is a critical part of a successful social strategy. These insights are even more vital when derived from social listening through machine learning line data (ML) processes like Sprout’s social listening solution, which uses natural language processing (NLP) to extract rich brand and voice of the customer insights.

This is because audience insights can inform everything, from the content formats you choose and trends you jump on, to the best times to post for your brand.

Sprout Social Listening tool captures customer demographics so you can create more targeted content.
Establishing and building relationships with your audience is core to social media skills you must have in your arsenal. According to the Q1 2023 Sprout pulse survey, 77% of consumers are more likely to increase their spending with brands if they feel connected to them, up from 57% in 2018.

That’s why social media managers need to be comfortable using AI-enabled tools to gather and act on VoC insights. This powerful, customer-driven, data-backed guidance can help you understand trends in audience behavior at scale but also fine-tune your brand’s social presence.