These include offers for beginners in email marketing (e.g. Mailchimp) as well as software that can do much more than just send newsletters (e.g. Emarsys). Think about what requirements you have for the tool in advance and then find out about the . The options for designing newsletters are comparable across many tools today.
E-mail marketing is a form of marketing that peru phone number list serves to inform recipients. Depending on the point in the customer journey at which e-mail marketing is used, newsletters can be used. Thanks to interest-based segmentation of contacts, this can be implemented and wastage is effectively minimized.
To avoid angry recipients, you should pay particular attention to the content and frequency of the newsletters sent. Emails that do not add value, contain too much advertising or are sent too frequently often result in emails ending up in the spam folder or contacts unsubscribe from your newsletter. The right content and frequency of your newsletter are therefore crucial factors in designing a successful email marketing strategy. Find out more about this in a moment!
Developing a successful newsletter strategy
In order to develop a successful newsletter strategy, a variety of preparations are necessary. In general, the following applies: Set a goal , adapt it over time if necessary and always consider your measures.
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1. Goals and KPIs in email marketing
The first step is to think carefully about the purpose of email marketing for your company. Popular goals include increasing micro conversions (e.g. white paper downloads) or sales, which should be clearly defined at the beginning. Only then is sustainable performance measurement possible.
In the second step, you should consider suitable KPIs. These include the following key figures.
Open rate: Percentage of recipients who open your email
Click rate: Percentage of recipients who click at least one link in the email
Bounce rate: Percentage of recipients who did not receive the email for (technical) reasons
Unsubscribe rate: Percentage of recipients who unsubscribed from the mailing list after receiving your email