But offline touchpoints, such as in-store experiences and direct mail, can also be extremely effective.
By taking a holistic approach to your customer journey, you can create a seamless experience for your customers that leads to more sales and happier customers.
Examples of such touch points in each phase can be:
All advertising measures (including digital, out of home, print)
social media
website
welcome/thank you emails
customer service (cashiers, contact center, sales staff)
product reviews
subscription renewals
recommendations from influencers
reviews from industry colleagues
point of sale
customer onboarding
2. Evaluate the status quo and identify qatar phone number list potential for improvement
If you want to improve the customer experience, you should start by taking a look at your sales funnel. Every business has a unique sales funnel, but there are some general steps you can take to improve the customer experience at each stage of the funnel.
In order to adequately assess the current state of the customer journey, we recommend both qualitative and quantitative methods. Data is your best friend in these areas.
a) Qualitative analysis of your customer journey touchpoints
Qualitative analytics allows us to dive beneath the surface and understand how people feel and why they do the things they do (or love the brands they love).