It’s the most popular content format

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Consumers find short form video to be 2.5x more engaging than long-form video (The Sprout Social Index™).
TikTok, a short-form video platform, is the most engaging social platform by engagement rate (Socialinsider).
55% of TikTok users bought something after seeing the brand on the app.
Reels account for almost 20% of the time people spend on Instagram.
In fact, on Instagram Reels have the highest reach of all media types on the platform.
In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types (Socialinsider).
As of June 2022, YouTube Shorts topped 5 billion monthly investor data active users.
Put simply: People like short-form video. According to The Sprout Social Index™, 66% of consumers say short-form video is the most engaging type of social content in 2022.

Think about it: It’s easy to binge, easy to share with friends and it’s entertaining.

Capture your audience’s attention with the content format they already love.



It’s easy to make and repurpose
Coming up with a short-form video strategy requires work, but producing video content is not as hard as it used to be.

And that’s made a difference. According to Wyzowl, 41% of marketers who used video as a marketing tool for the first time in 2022 did so because creating video in-house has gotten easier.